I focus on creating clear, engaging digital content that drives real results. Working across content development from campaign strategy to execution, I help brands communicate complex ideas in ways that resonate with their audiences.

Over the past few years, I’ve developed and executed campaigns across B2B and B2C environments, with a focus on performance and iteration. My work has included increasing email open rates to 30–40%, as well as boosting Facebook Ads CTR by 1.2%. I’m proficient with MailChimp and HubSpot, and have a proven track record of combining creativity with measurable outcomes.

My BFA in screenwriting from NYU shapes how I approach marketing. I think in terms of audience, stakes, and clarity; I believe that good content should cut through the noise to tell a focused, meaningful story.

I’m very comfortable leveraging AI-assisted workflows to support ideation and production, while focusing on editing and refining outputs to ensure a strong brand voice and strategic alignment. I am particularly interested in how emerging practices like generative engine optimization (GEO) are shaping the future of discoverability.

Core skills include:

• Email marketing (HubSpot-certified)

• Content strategy and editorial planning

• A/B testing and performance optimization

• AI-assisted content editing and refinement

• SEO and emerging GEO awareness